On 4th May 2014, ZEE Business covered Ginesys on the solutions and the services in retail value chain.
Soumyadip Bhattacharya, Software Development Head of Ginesys highlighted the business benefits of ANALYTICS in Retail in multiple aspects.
1. Identify cross-selling and up-selling opportunity: Coherent customer data helps retailers to leverage up selling and cross-selling. It helps to understand customer buying pattern and maintain customer relations.
2. Improve Efficiency and Streamline its operations: Analytics helps to have deep insights of the business and thereby streamlines the operations. It helps to identify which store, product, SKU, brand that is selling the most. All the information is centralized and is viewed on dashboard and thereby saves lot of time and eliminates inefficiencies.
3. Business Projection Trajectory: Analytics as a trajectory tool in projecting the complete view on customer and competitor experience and opportunities that lie ahead as it records all the data incurred at a period of time and have an advantage of it.
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