Anita Dongre of AND Designs interviewed by Retail Today Magazine, Mar 2014
Anita Dongre, Creative Director, AND Designs India, is the name to surmise in the fashion design world. She spoke to Retail Today recently about fashion and retail in the modern world. She said that in the age of multi-channel existence social media certainly garners a lot of visibility and recall for all her brands. Online brand communication plays an integral role in guiding the traffic to her business. She emphasized India is getting younger and it is important to keep up with the latest trend and offer the customers the best in fashion without compromising on style and quality. There is room for everyone in the growing apparel market of India.
Ginesys manages the technology backbone of retail management of ‘AND’ and wishes them the very best for future endeavors.
Ginesys is as an enterprise application solution provider for the retail value chain, from procurement to point-of-sale.