Foreign Retailers testing Indian Markets with e-Commerce Customization


For mega-retailers, these days, entering emerging markets such as India is tough owing to intense competition, leaving very less room for error. Precisely analysing and testing the market has become the need of the hour for these big players.

Large foreign retail companies these days have identified an optimum way to test Indian Markets. They have customized their e-retail stores as per the needs of Indian consumer, by providing options to pay online in INR and delivering the products to most parts of the country. This has not only opened a new channel for them but has also given them an avenue to understand the Indian Retail market and consumer behavior at almost negligible investment.

This clearly depicts how the e-commerce space is hotting up. The Indian e-commerce market is expected to grow at a CAGR of 40%, from USD 5.9 billion in 2010 to USD 34.2 billion in 2015. It is still in the early phase and it will amplify at a scorching pace. The digital urban culture that is swiftly influencing the Indian society, calls for the retail companies to understand the importance of e-commerce.

Ginesys provides end-to-end enterprise solutions across the retail value chain covering, from procurement to sales. Ginesys Webworks specialises in e-commerce with one-stop solution from e-business planning, creative, design, development, operations and maintenance.

Source: http://www.business-standard.com/article/companies/us-retailers-go-online-to-net-indians-114030500724_1.html

Jayavi bhandari | March 21st, 2014
  • Share: