Customer Data is a very crucial part of a Retailers ability to efficiently formulate strategies that can help their business but this is often… read more

In today’s modern retail era, automation is something that is necessary to speed things along and there are plenty of daily activities undertaken by the retailers… read more

Every Retail business faces ups and downs in terms of sales and it is important for Retailers to draw up a game plan in order to tackle the lack of sales during a slow period and one important thing that retailers can do is to… read more

Competition in the Indian Retail Sector is at its peak and to differentiate themselves from the competition, retailers and marketers have taken up loyalty programmes as a way of attracting customers. Loyalty programmes or privilege club… read more

Today, in the buyer-focussed market, the success of any brand is ensured by connecting with your most important customer: the omnichannel shopper. The most sophisticated brands are ensuring their marketing strategies are geared towards enabling… read more

One of the best ways to retain customers is by giving them points on each purchase which could be redeemed later on. It keeps the customers coming back to the same retailer in lieu of attractive free points on every purchase. While it’s a program… read more

Retail world especially in Indian scenario depends a lot on relationships and loyalty. Its often the repeat shoppers who makes up for the majority of sales, so retailers have their task cut out to make sure such customers are retained. Looking at… read more

Customer loyalty or CRM is perhaps the most important aspect of business environment for any retailer. It’s the repeat customers who either make or break any business. Ginesys retail is one of the leading organizations in India providing… read more

Customers make decisions about where to spend their time, money, and effort every day. They might be business buyers between 9 to 5, but consumers the rest of the time. What customers experience at every phase of a buying cycle has the potential… read more

From shopping malls to individual mom-and-pop shops, customer loyalty is continues to be the apple of the eye. Nearly 80% of retail sales come from 20% of the customers. This means, to keep customers returning, retailers need to help them remain… read more