Apparel brands face a relentless cycle of fashion seasons. Every few months new collections must hit the market as consumer tastes shift with trends, weather, and even global events.
Apparel brands face a relentless cycle of fashion seasons. Every few months new collections must hit the market as consumer tastes shift with trends, weather, and even global events.
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Shoppers flit between online stores, apps, social media shops, and brick-and-mortar outlets and expect to find the same prices everywhere.
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Imagine you're managing a retail business that stocks everything from high-end sneakers to organic skincare.
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A decade ago, the Indian retail sector was a maze. Multiple state-level taxes, manual billing systems, and an overwhelming unorganized segment made operations sluggish and opaque.
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Every scroll, tap, and cart abandonment tells a story. Customer interactions in ecommerce aren’t just data points—they’re the digital breadcrumbs of intent, emotion, and decision-making.
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One bad order experience can turn a customer away for good. Imagine spending thousands on ads, only to lose hard-earned trust due to delayed or messy fulfillment.
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