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Comparison of Running an Ecommerce Site on Shopify, WooCommerce, and Magento


Comparison of Running an Ecommerce Site on Shopify, WooCommerce, and Magento
Choosing the Best eCommerce Platform
February 13, 2023


Retail eCommerce sales are projected to reach $8.1 trillion by 2026, according to a recent report. Online marketplaces accounted for the majority of online sales. It comes as no surprise that companies want a piece of this pie. It has never been easier for any type of business to get on board with eCommerce. An organization can launch its online store in just 15 minutes. 

If you're having trouble deciding which content management system to use for your new eCommerce site, this article is for you. Before we compare the top three platforms, here is a quick overview of what Shopify, WooCommerce, and Magento offer 

Overview of Shopify 

Shopify was launched in 2006 and has since grown to become one of the most popular custom solutions for small businesses. It is a cloud-based, 'all-in-one' platform that allows users to build and manage ecommerce websites. Shopify powers approximately 6,000,000+  websites. It provides a unified dashboard interface for businesses to create an ecommerce platform, manage their inventory and process orders. It is simple to use and provides various scalability options. 

Shopify eCommerce platform

Overview of WooCommerce 

WooCommerce was founded in 2011 and operates as a WordPress plug-in. It is the most widely-used and effective eCommerce platform, hosting 68,000 of the world’s top million websites. It hosts over 13,000,000+ eCommerce websites, making it the most chosen platform. It is an open-source solution that provides access to a variety of optimization options. It also provides many advanced features for large-scale businesses, with some requiring prior coding knowledge. 

Overview of Magento 

Magento was launched in 2008 and acquired by Adobe in 2018. It currently hosts 7,00,000+ ecommerce websites. While it boasts of an extensive set of features, it is not very easy to set up. This combination makes it suitable for large companies with a lot of resources. Magento offers two services: Open Source and Commerce. It’s highly recommended to host Magento on a dedicated server due to its large size. 

Magento Commerce Platform 

Pros and Cons of top eCommerce Platforms 

Each of these content management platforms has its own strengths and weaknesses. Let’s take a deeper look at them 

Ease of Use 

  • Shopify is easy to use. Setting up an ecommerce website through Shopify requires no prior coding experience. It has a drag-and-drop site builder, and numerous built-in tools with a user-friendly interface. It enables businesses to deliver a consistent and superior user experience. 

  • WooCommerce requires a basic understanding of WordPress. You need to first install and configure your WordPress site. You can then use the WooCommerce plugin to create an ecommerce platform on your site. There are some additional features, but you might require a developer to add them. 

  • Magento is a more complicated content management system. It has several features and plug-ins, and with a little help from a web developer, businesses can transform their websites using customizations. 

Performance and Scalability 

  • Shopify tops the list in terms of website speed and performance. When you create your site through Shopify, your customers will be sure to have an excellent online shopping experience. However, if you’re looking to scale your business, you will need to upgrade to Shopify Plus. 

  • The performance of your WooCommerce ecommerce site is largely dependent on the hosting provider. Scalability is achievable with this ecommerce platform, but it can be challenging without in-house development expertise. 

  • Magento is a powerful platform that is well-suited for scalability. This makes it an excellent choice for both small and large enterprises. It can handle heavy traffic efficiently and allows you to adjust the resources required by your server based on the website load. 

eCommerce Design and Customization  

Design and Customization 

  • Shopify is renowned for its creative themes. The platform makes it simple to download and install themes for your website. These themes are optimized for mobile phones and other electronic devices and come in a variety of color schemes to fit your needs. However, Shopify's proprietary codebase limits customization. 

  • WooCommerce is easily customizable. This content management system gives you complete control over the appearance and functionality of your website. Plugins and themes can be customized using coding to align your ecommerce website with your business demands. 

  • Magento offers 16 free and paid themes in addition to the two default themes. Third-party themes can also be used for feature-rich designs. Magento, as an open-source platform, provides limitless customization options. 


  • Shopify is a subscription-based platform, with plans ranging from $29 to $2000 per month. When you need to scale and go beyond the basic plan, Shopify becomes an expensive option. 

  • Although the use of WooCommerce is free, there are costs associated with the setup phase, such as web hosting fees, the cost of an SSL certificate, and so on. Additionally, as your business grows, you will require add-ons and extensions, many of which are paid. 

  • Magento Open Source is free to download and install. If you choose the Magento Commerce edition, however, your costs will skyrocket. This is only feasible for large businesses or businesses that are investing in growth. 

Choose the best CMS for your Business 

Choosing the Best Fit 

The choice of an e-commerce platform for your business depends on a variety of factors, including the size of your business, the type of products or services you offer, your budget, and your technical expertise.  

Shopify is a user-friendly platform with a wide range of templates and plugins, making it a good choice for small and medium-sized businesses. WooCommerce is a popular open-source platform that offers a lot of customization options, making it ideal for businesses with unique needs. Magento is a powerful platform that can handle high traffic and large product catalogs, making it a good choice for large enterprises. 

Ultimately, the best platform for your business will be the one that meets your specific needs and allows you to reach your goals effectively.  

Drive away your eCommerce Hassles with Ginesys  

If you are still confused and are looking to take your business online, look no further than Ginesys. At Ginesys, we can develop your store with our e-commerce store development services and once the site is ready, our order management solution can help with an integrated solution to pull orders from the site and help with packing and shipping and tracking the inventory. Whether you need a new e-commerce store or are looking to revamp an existing one, we have the expertise to bring your vision to life.  

From custom design and development to SEO and marketing, Ginesys offers a one-stop solution for all your e-commerce needs. With a focus on delivering results, Ginesys helps businesses increase their online presence, attract more customers, and boost sales.  

Choose Ginesys for a personalized, reliable, and effective e-commerce solution. 

Get in Touch with us!