A decade ago, the Indian retail sector was a maze. Multiple state-level taxes, manual billing systems, and an overwhelming unorganized segment made operations sluggish and opaque.
Every scroll, tap, and cart abandonment tells a story. Customer interactions in ecommerce aren’t just data points—they’re the digital breadcrumbs of intent, emotion, and decision-making.
One bad order experience can turn a customer away for good. Imagine spending thousands on ads, only to lose hard-earned trust due to delayed or messy fulfillment.
In an age where digital dominates and algorithms seem to predict everything, it’s easy to forget that sometimes, what truly matters is what’s right around the corner—literally.