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Product ECommerce

Ecommerce is a great way to increase brand awareness, reach new customers and bring a wider catalog to customers. Ginesys ensures that your ERP and POS is synchronized with the shopping cart of your choice and marketplaces.
Ginesys One ecosystem includes an Order and Inventory Management System (OMS) - Browntape that helps integrate with all marketplaces and webstores and manage inventory and orders in one place.

Manage D2C Sales

D2C Sales on Your Webstore Integrated with Your ERP

Yes your Shopify/ Woocommerce/ Magento site is ready and works great but these ecommerce shopping carts are not great at managing inventory or integrating with different ERP systems or warehouse systems. Using the Ginesys WMS (Browntape) you would be able to get a simple panel to update inventory, pricing, check orders, generate picking batches and pack and ship the orders. Even better- with standard integrations with Ginesys ERP and many leading ERP and WMS systems, it becomes a breeze to update live inventory from the warehouse to the site and to book the sales in the accounting system.

Ecommerce Management on Ginesys OMS
Ecommerce Management on Ginesys OMS
ECommerce Management

Selling on Marketplaces

Marketplaces are the easiest path to get started in the online world. In fact many D2C brands start with them. Ginesys supports selling on Amazon, Flipkart, Myntra, Paytm and 60+ marketplaces via integrations with order management systems like Browntape. In the case of Browntape (Ginesys OMS) we have order level integrations and in other scenarios we are providing the invoice posting functionality.

With the manufacturing, retail and eCommerce stores, we needed a software that can integrate all of them. Ginesys was perfect for us.

- Amirali Charania (Partner - Shake Hands Chain)

Automate your Omnichannel Retail

Drive your omnichannel retail business with automation to the next level

Ginesys OMS (Browntape) has multiple options and rules to allocate orders automatically to warehouses and shops based on stock availability at these fulfillment centers. Ecommerce website orders can be automatically split and fulfilled from various locations. Reservation of orders can be automated by the order management software (OMS) depending on the inventory system being used. In Ginesys WMS stock reservation for online orders is a standard feature.

Warehouse Management on Ginesys oms
Online POS Inventory

Bringing POS inventory to marketplaces

Ginesys POS works with Browntape (Ginesys OMS) to bring the POS inventory online to all marketplaces. This makes omnichannel retail possible, even in a marketplace scenario. Similar integrations are available with other order management software (OMS).

Warehouse management for reliable operations

Ginesys warehouse management systems is fully integrated with Browntape order management system for perfect order picking and timely fulfillment of ecommerce orders from your site as well as marketplaces.

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Warehouse Management on Ginesys oms
Shipping Management on Ginesys oms

Shipping management

Browntape (Ginesys OMS) allows you to integrate with all leading shipping partners. You can create shipping labels in marketplace specific formats, create manifests and AWB. You can also update marketplaces right from within Browntape about ready to ship orders and also schedule pickups

Detailed Payments and Accounting reconciliation

Browntape OMS tracks marketplaces payments and various charges automatically. It also gives you an idea of profit per order and per item. With Ginesys, this goes a step further, and you can automatically get all credits and debits for ecommerce orders created in your ERP. This saves you immense effort as this is the most tedious part of online selling!

Payments and Accounting Reconciliation

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OMS

Need Integrations with your web store?

Our OMS integrations cover Shopify, Magento, WooCommerce, and more, ensuring comprehensive support for popular e-commerce platforms.

Publish Catalog

Create your item master in Ginesys and push as a catalog to your ecommerce store

Sync Inventory Online

Publish warehouse level or store-wise item-wise stock through the order management software (OMS) to the webstore

Sync Order to your ERP backend

Receive orders directly from the webstore in your warehouse or POS

Fulfil Order from Warehouse or Store

Depending on the fulfillment location fulfill the order either in warehouse or POS

Frequently Asked Questions

Ginesys Ecommerce OMS, previously known as Browntape, is a centralized ecommerce multichannel order and inventory management software.

Browntape was acquired by Ginesys and has now been fully integrated into the Ginesys One suite as its official Order Management System (OMS), offering more powerful and connected retail solutions.

Ginesys OMS supports Shopify, WooCommerce, Magento, and 60+ marketplaces including Amazon, Flipkart, Meesho, Jiomart, Ajio, Paytm, and Myntra, along with major courier integrations like Shiprocket, Bluedart, and Delhivery.

Yes, Ginesys OMS is built for seamless integration with Ginesys ERP and POS, and also supports integrations with other leading ERP and warehouse systems for end-to-end ecommerce management.

With Ginesys OMS, you can easily sync inventory, update pricing, process orders, and handle picking, packing, and shipping — all from a single dashboard integrated with your ERP and warehouse systems.

Ginesys OMS automates order allocation to warehouses or stores based on stock levels, enables stock reservation for online orders, and brings in-store inventory to marketplaces, making true omnichannel retail possible.

Yes, Ginesys OMS integrates with all major logistics providers. You can create shipping labels, manifests, update marketplaces, and schedule pickups directly within the platform.

Absolutely. Ginesys OMS (Browntape) tracks marketplace payments, deductions, and calculates profit per order/item. These entries are auto-synced into your ERP for accurate financial reconciliation.

Yes, Ginesys OMS is ideal for D2C brands of all sizes, offering scalable solutions for webstore and marketplace integrations, order fulfillment, inventory syncing, and financial reporting.

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