Tech Innovation, key to brighter future in Retail: KPMG Survey

Description

Technological Innovations has always been a boon to the businesses. Retail is not an exception, as supported by a recent survey on Retail Industry by KPMG.

The survey has highlighted two facts about Tech Innovations

1. Retailers have increased the usage of Social Media and Mobile Technology to reach more customers, enhance the customer experience, and explore new ways of doing business.

2. A majority of the Retailers are using data and analytics to better understand consumers, as well as for branding, product management, and making better pricing decisions. So a good Retail ERP such as Ginesys is must to survive in this competitive environment to provide meaningful analysis of data.

You can read the full survey at the link mentioned below.

https://www.kpmg.com/US/en/IssuesAndInsights/ArticlesPublications/Documents/retail-outlook-survey-2013.pdf

Jayavi bhandari | January 28th, 2014
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