x

What is Myntra PPMP?

/ 28 April 2025 / 0 Comments
What is Myntra PPMP?
Post Category
Marketplace Insights
Myntra PPMP
Admin

 

Tags
Ecommerce Integration
Ecommerce OMS

Myntra, one of India's leading fashion e-commerce platforms, offers multiple fulfillment models for sellers to optimize their operations. Myntra Pure Play Marketplace (PPMP) is one such model that provides enhanced flexibility, greater control over inventory, and streamlined order fulfillment. With Myntra's continuous expansion and evolving seller ecosystem, PPMP has become the preferred model for many online sellers.


What is Myntra PPMP?

Myntra Pure Play Marketplace (PPMP) is an advanced fulfillment model designed for greater seller flexibility. It allows sellers to manage inventory in real time, dispatch orders directly, and integrate their own Order Management Systems (OMS) with Myntra's platform.


Key Features of Myntra PPMP:

  • Direct Inventory Control: Sellers can maintain their own stock without requiring separate allocations for Myntra.
  • Fast Order Processing: Orders are packed and dispatched by sellers, ensuring quicker delivery times.
  • Seamless OMS Integration: Sellers can sync Myntra PPMP with their existing OMS platforms, reducing operational friction.
  • Logistics Support from Myntra: Myntra handles the last-mile delivery and returns, minimizing logistics challenges for sellers.


Benefits of Myntra PPMP in 2024-2025

With the recent growth of quick commerce, improved logistics, and seller-friendly policies, Myntra PPMP has become the go-to model for many sellers. Here’s why:

1. More Control Over Inventory & Pricing

  • Sellers can manage their stock dynamically.
  • Unlike JIT, there’s no need to allocate a fixed inventory portion to Myntra.

2. Faster Order Fulfillment & Higher Revenue Growth

  • Orders are dispatched directly by the seller, reducing lead times.
  • Reduced cancellation rates due to quicker dispatch and order processing.

3. Integration with Third-Party OMS (via PPMP API)

  • Sellers can integrate Pretr with Browntape(Ginesys OMS), Unicommerce, EasyEcom, or any other order management software.
  • This enables centralized control of orders across multiple marketplaces.

4. Reduced Operational Costs

  • No need to pay pick & pack fees (which apply under JIT models).
  • Myntra offers discounted logistics rates under the PPMP program.

5. Flexible Returns & Faster Payments

  • Myntra handles return logistics, reducing seller hassle.
  • Priority sellers get quicker payouts, reducing cash flow constraints.

 

Myntra’s Latest Initiatives in 2024-2025

Myntra M-Now: Quick Commerce Initiative

  • Launched in early 2025, M-Now aims to deliver select fashion products within 2 hours.
  • Currently operational in Bengaluru, expanding to Mumbai, Delhi, and Hyderabad soon.
  • PPMP sellers can leverage M-Now by ensuring rapid order dispatch to fulfill quick commerce demand.

Myntra Seller Tiering for PPMP

  • Myntra has introduced gold, silver, and bronze tiers for PPMP sellers.
  • Higher-tier sellers enjoy better visibility, exclusive promotions, and reduced commission rates.

 

How to Migrate to Myntra PPMP from JIT/M-Direct?

1. Register on Pretr – Myntra PPMP is managed via Pretr, so sellers need to onboard this platform.
2. Sync PPMP API with OMS – If using Unicommerce, Browntape, or another OMS, integrate Pretr for seamless order processing.
3. Update Warehouse Infrastructure – Invest in thermal printers, barcode scanners, and sorting tables for efficient order handling.
4. Train Team for Myntra’s Seller Portal – Sellers still need to use Myntra’s portal for catalog management, discount updates, and performance tracking.

Myntra PPMP is one of the most seller-friendly fulfillment models in 2024, offering control, flexibility, and better revenue potential. With quick commerce expansion and enhanced seller benefits, PPMP is a highly lucrative option for fashion and lifestyle sellers on Myntra.

Thinking of shifting to Myntra PPMP? Now is the perfect time!

Previous