Benefits of Having an Integrated Loyalty System with POS
How did Kroger, one of the largest grocery store chains in the world, excel in its customer loyalty program?
When it comes to retail grocery, there's no denying that Kroger has a reputation for being one of the best. Every quarter, the company sends 11 million unique offers to customers, and it has reported a 70% redemption rate in just six weeks.
The brand achieved tremendous success after it launched Kroger Boost, a paid program that provides members with free delivery, premium benefits, and fuel redemption points. It has taken a step forward towards customer loyalty for in-store shoppers. Kroger’s app is so customer-focused that it even indicates the aisle location for customers looking for their favorite products in stores.
Just like Kroger, other popular brands like Walmart, McDonald’s, Disney, Amazon and Google engage with their customers through loyalty programs. According to statistics, over 90% of companies in the world have some kind of loyalty programs.
How Loyalty Programs are Reshaping Customer Experience
You know that feeling when you order a product online and get it the very next day? Or when your favorite restaurant gives you free fries with your burger? These are prime examples of a customer loyalty program.
Studies have shown that repeat customers spend an average of 67% more than the new ones. This implies that the majority of your profits come from people who are loyal to your company.
The loyalty program is one of the most important tools in a company’s marketing arsenal. It’s a way to reward and incentivize customers, encouraging them to return and spend more with your brand. It’s also an opportunity to build better relationships with your customers, make them feel valued, and get feedback on how you can improve your products and services.
These loyalty programs alone bring several benefits to the table, but when they are integrated with a POS system, they take your business to a whole new level.
Step Up your Loyalty Game with an Integrated POS
The Pareto Principle explains the 80/20 rule, where 80% of your business revenue comes from 20% of your most loyal customers. If you can identify the shopping trends and patterns of those 20% of consumers, you can significantly increase your profits and sales. A Point-of-Sale System can help you do just that.
A POS system primarily functions as payment and checkout software, but only a few retailers are aware of its added benefits. It is capable of much more than just a payment gateway. Choose a POS system that has an integrated loyalty program. It can turn your every marketing effort into a potential sale.
Integrated loyalty system with POS software helps your company collect useful customer data, identify shopping patterns and preferences, track consumer behavior, and identify spending habits.
Benefits of Integrated Loyalty System with POS
84% of customers claim that they’re more likely to prefer a brand that offers a loyalty program. Here are the benefits of a pos system with loyalty program:
Enhanced Customer Experience
Customer experience is a major driver of loyalty. A POS system can help you deliver increased customer satisfaction by integrating with other systems your business uses, such as email marketing, CRM and more.
An integrated POS rewards program enables retailers to provide a consistent and seamless customer experience across all channels, including in-store, online and mobile. Retailers will be able to offer their customers a unified and personalized experience. This creates a sense of loyalty that will ultimately result in increased sales and profits for retailers.
Automated Marketing
One of the most important benefits of an integrated POS loyalty program is that it allows you to send automated marketing messages to your customers.
When a customer checks out, they will be prompted with an offer or rewards card. This can be as simple as a coupon for a free cup of coffee on their next visit or with points accruing to the customer's account. Once the customer has accumulated enough points, they can redeem them for items from your store or even have them transferred into cash or gift cards.
Real-time Analytics and Reports
A POS offers a wealth of data about customers’ shopping habits. When combined with other data sources like purchase history or demographic information, this data helps retailers understand what drives certain purchases, whether it’s location, time of day, or type of product being purchased.
A POS loyalty program allows you to track each customer's purchases and instantly reward them for every purchase. It also provides real-time analytics and reports, allowing you to analyze the data and make critical decisions about future promotions and offerings based on what customers prefer or require at any given time.
Leave a Lasting Impression
Starbucks knows how to keep their members happy. It gives free coffee refills on collection of certain points which keep people coming back for more. The popular coffee chain also offers a free beverage on your birthday month. The Starbucks Rewards program now has almost 21 million members.
Integrated loyalty system with POS systems can identify the number of points your customer has accumulated and also notify them when they redeem the points. Loyalty programs are not just about the rewards. They also make your customers feel valued, appreciated and special.
Make Every Purchase Count with Ginesys
Be on top of your game and give your customers the best experience possible with Ginesys Cloud POS or Ginesys Desktop POS. Ginesys POS is integrated with loyalty partners to give you the best promotions that can help increase sales. Whether you are looking for a gift card or an enhanced rewards program, Ginesys POS offers customers the best integrations in customer loyalty and technology.
Get a highly rewarding customer experience and make every purchase count with Ginesys!