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Mastering Sales Events: Empowering Your Ecommerce Strategy with E Commerce OMS


Mastering Sales Events: Empowering Your Ecommerce Strategy with E Commerce OMS
Indian ecommerce sales
July 28, 2023


The Indian e-commerce landscape has been buzzing with major sales events attracting a massive influx of online shoppers. Festive seasons, holiday promotions, and special discount days like Cyber Monday and Amazon Prime Day are special days when most e-commerce platforms witness a significant surge in customer traffic and an exponential increase in order volumes.

Sales events have become a driving force for unprecedented growth and customer engagement. The 2022 Cyber Monday sale in India marked a significant milestone, showcasing a remarkable 5.8% surge in sales compared to the previous year, with a total estimated value of $11.3 billion. Amazon Prime Day 2022 was the crown jewel as the grandest sales event of the year, amassing a huge $12 billion in sales, marking a monumental 14% increase from 2021.

Other big sales days like the End of Reason Sale, Big Billion Days, Maha Indian Savings sale and other such sales have become synonymous with unmatched discounts and enticing offers. With the Indian e-commerce market witnessing such a rapid expansion, retailers can make the most of these events to strengthen their brand presence, attract new audiences, and drive unparalleled sales. As the Indian e-commerce landscape continues to flourish, mastering these sales events through strategic planning and efficient order management becomes the key to unlocking unparalleled success in this ever-thriving market. 


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Importance of a Streamlined Order Management System during High Sales Volumes

Efficient order management plays a crucial role in ensuring a seamless shopping experience for customers during days of high-demand sales. With a substantial rise in orders, e-commerce retailers need to have a robust order management system in place to handle the higher workload. Timely order processing, accurate inventory management, and efficient order fulfillment are essential to meet customer expectations and capitalize on the tremendous sales opportunities these events offer.

Efficient Order Processing and Streamlined Inventory Management

Ecommerce retailers rely heavily on Order Management Systems (OMS) to manage their workload effectively during such sales events. OMS systems can help them streamline their order processing, manage inventory, and enhance customer satisfaction by offering the following features:

Higher order processing efficiency: Implementing OMS systems can accelerate the order processing process by up to 86%, significantly reducing customer wait times and ensuring prompt delivery.

Optimized inventory control: These systems offer real-time inventory tracking, resulting in a 25% reduction in stockouts and overstocking, while enhancing inventory accuracy and increasing cost savings.

The integration of their OMS solutions will translate into faster order processing, optimized inventory management, and heightened customer satisfaction, ultimately driving enhanced sales and sustainable growth.

The Significance of E Commerce OMS

E-commerce Order Management Systems (OMS) are instrumental in streamlining various critical processes involved in order processing, inventory management, and order fulfillment. With a centralized platform, OMS efficiently manages incoming orders, automates order processing workflows, and tracks inventory levels in real-time. Their seamless integration with e-commerce platforms and other systems ensures that orders are processed promptly and accurately, reducing the risk of errors and delays.

OMS also simplifies fulfillment operations by optimizing order routing and allocation. It determines the most suitable fulfillment center or store location to fulfill each order, considering factors such as proximity to the customer, inventory availability, and shipping preferences. This intelligent allocation enhances the efficiency of the fulfillment process, leading to faster order delivery and improved customer satisfaction.


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Efficient handling of large volumes and diverse channels

By centralizing their order data and automating order processing, OMS ensures that orders from all channels are consolidated and processed in a streamlined fashion. Retailers can efficiently manage inventory levels across all sales channels, preventing stockouts and overselling.

Challenges Faced without E Commerce OMS

Challenges Faced without E Commerce OMSManaging orders manually or relying on inadequate systems during high-demand sales days can lead to numerous complexities and inefficiencies. As order volumes surge, attempting to process these orders manually becomes overwhelming and time-consuming. It is also prone to errors, such as incorrect order entries, misplaced orders, and delays in processing.  

Without an Ecommerce Order Management System (OMS), retailers may struggle to keep track of their inventory levels accurately. This can result in overselling or products running out of stock, leading to dissatisfied customers and missed sales opportunities. Additionally, managing orders from multiple sales channels without a centralized system can lead to confusion and potential order mix-ups.

Errors, delays, and customer dissatisfaction

The absence of a robust e-commerce OMS exposes retailers to significant risks during high-demand sales days. Errors in order processing and fulfillment can lead to delayed shipments, incorrect deliveries, and dissatisfied customers. Customer dissatisfaction can negatively impact your brand reputation, potentially resulting in loss of customer loyalty and repeat business.

Without proper order management capabilities, retailers may find it challenging to provide timely updates to customers regarding their order status and tracking information. Customers expect real-time communication and transparency throughout the order fulfillment process. Failing to meet these expectations will result in increased customer inquiries and frustration.

Benefits of Ecommerce OMS in Sales Events

An Ecommerce OMS can automate crucial order-related processes during key sales events. It streamlines order processing, automates order entries, and updates inventory levels in real-time. This significantly reduces manual efforts and human errors, ensuring orders are processed promptly and accurately.

An ecommerce OMS also automates shipping notifications, keeping customers informed about their order status and tracking details. Timely and proactive communication enhances the overall customer experience, providing transparency and building customer trust.

Centralized Data and Real-time Insights

Ecommerce OMS centralizes all order data from various sales channels and platforms into a single, unified dashboard. This centralized view gives retailers real-time insights into their sales performance, inventory levels, and order statuses. This access to real-time data makes it easier for retailers to make informed and data-driven decisions during sales events.

Centralized data also allows retailers to efficiently manage their inventory across different channels, preventing stock outs or overstocking. Monitoring inventory levels in real-time ensures that retailers meet customer demands accurately, avoid unnecessary costs and capitalize on prospective sales opportunities.


Get a Centralized View of Order Data with ECommerce OMS



Enhancing customer experience through efficient order tracking

Providing a great customer experience is vital to ensure the success of sales events. Ecommerce OMS enhances the customer experience by providing efficient order tracking capabilities. Customers can easily check the status of their orders and receive timely updates on their shipments, leading to increased satisfaction and reduced customer inquiries.

OMS also facilitates proactive communication, enabling retailers to send automated order updates, delivery notifications, and personalized messages. Engaging customers with relevant information and updates creates a positive customer experience, fostering brand loyalty and encouraging repeat purchases.

Best Practices for Sales Event Preparation with Ecommerce OMS

Best Practices for Sales Event PreparationOne of the best practices for sales event preparation with Ecommerce OMS is ensuring its seamless integration between ecommerce platforms, OMS, and other relevant systems. Seamless integration enables smooth data flow and communication between different platforms, eliminating the risk of data discrepancies and ensuring a unified view of order data. 

Retailers must focus on integrating their OMS with their ecommerce platform, payment gateways, shipping carriers, and other essential systems. This integration ensures that all data, including orders, inventory levels, and shipping details, are synchronized in real-time. It streamlines the entire order management process, enabling retailers to process their orders faster and more accurately during sales events.

Optimizing inventory management and fulfillment processes

During peak sales events, the customer demand may fluctuate significantly, necessitating efficient inventory management to prevent stockouts or overstocking.

Ecommerce OMS provides real-time insights into inventory levels and sales data, allowing retailers to forecast demand accurately and plan inventory replenishment in advance. Retailers can leverage these capabilities to ensure sufficient stock availability and timely order fulfillment, meeting customer expectations in the process.

Leveraging analytics and reporting capabilities for an optimal sales performance

OMS provides valuable data insights, including sales trends, customer behavior, and order metrics.

Analyzing this data makes it easier for retailers to identify buying patterns and trends, enabling them to make data-driven decisions and optimize their sales strategies. OMS analytics help retailers identify popular products, assess the effectiveness of promotional campaigns, and identify areas for improvement in their sales processes.

OMS reporting capabilities also allow retailers to track key performance indicators (KPIs) such as order fulfillment rate, order accuracy, and customer satisfaction. Monitoring these KPIs during sales events helps retailers gauge their performance and make necessary adjustments to ensure a successful sales event.

Adopting best practices such as seamless integration, optimizing inventory management, and leveraging analytics with Ecommerce OMS empowers retailers to efficiently prepare for and navigate sales events. These practices enhance the operational efficiency, improve customer satisfaction, and maximize sales opportunities during peak sales events. Ecommerce OMS serves as a valuable tool in ensuring the success of retailers in the competitive landscape of sales events and contributes significantly to their growth and long-term success.

Successful Examples of OMS Implementation

  • Tech Gear Inc. : A leading electronics retailer faced challenges in managing their diverse product range and fulfilling orders promptly. They implemented an advanced OMS to streamline their order processing and inventory management. The OMS automated order workflows, reducing manual errors and speeding up order fulfillment. Real-time inventory updates allowed them to optimize stock levels, preventing stockouts and minimizing carrying costs. This led to Tech Gear Inc. witnessing a significant improvement in operational efficiency, leading to higher customer satisfaction and increased sales.
  • Home Essentials Ltd: Home Essentials Ltd., a home decor retailer, struggled to manage their sales channels and synchronize pricing across different platforms. With the implementation of an OMS, they achieved seamless integration between their e-commerce website and physical stores. The OMS's centralized system provided real-time insights into sales performance and customer preferences, enabling data-driven decision-making. Home Essentials Ltd. efficiently processed orders, minimized delays, and enhanced customer experiences. The OMS also facilitated targeted marketing campaigns, resulting in improved customer engagement and increased repeat business.

How to Choose the Right E Commerce OMS Solution

When choosing an Ecommerce Order Management System (OMS) provider, retailers must carefully evaluate various factors to ensure they make the right decision for their business. Some key considerations they need to look into include:

Integration Capabilities: Look for an OMS that seamlessly integrates with your existing ecommerce platform, payment gateways, shipping carriers, and other systems. Smooth integration ensures data accuracy and efficient order processing.

Scalability and Flexibility: Look at whether your OMS can scale alongside your business as it grows. An OMS that offers flexible features and customizations can easily adapt to changing business needs.

Real-time Inventory Management: The ability to track inventory levels in real-time across multiple sales channels is crucial for preventing stockouts and providing product availability to customers.

Automation and Efficiency: Automation can save time and money by streamlining ecommerce operations and reducing manual errors significantly. Automating their OMS solutions will allow e-commerce retailers to save up on time and costs.

The automation of order processing, fulfillment workflows, and shipping notifications leads to operational efficiency, allowing businesses to handle a larger volume of orders without overwhelming their resources.

Customer Support and Training: Evaluate the level of customer support and training provided by the OMS provider. With good customer support, you can ensure a smooth implementation process and get assistance whenever needed.

Analytics and Reporting: An Ecommerce Order Management System (OMS) equipped with robust analytics and reporting capabilities empowers businesses with valuable insights into sales performance and customer behavior, driving data-driven decision-making and strategic growth.

With advanced analytics, retailers can gain a comprehensive understanding of their sales patterns, identify top-performing products, and detect emerging trends. This data-driven approach helps optimize inventory management, ensuring the right products are stocked at the right time, reducing inventory costs and minimizing stockouts in the process. 


Track Inventory levels across multiple sales channels



Ginesys' Ecommerce OMS known as Browntape is a reliable solution that meets the needs of retailers preparing for sales events. Here are some reasons why Browntape/ Ginesys' Ecommerce OMS stands out as a top choice:

Seamless Integration: Ginesys' OMS seamlessly integrates with various ecommerce platforms, payment gateways, and shipping carriers, ensuring smooth data flow and order processing.

Scalability and Flexibility: Ginesys' OMS is designed to accommodate the growth of businesses, making it a scalable solution for retailers with expanding operations.

The importance of adopting an Ecommerce Order Management System (OMS) for retailers cannot be overstated, especially during major ecommerce events. Sales events bring forth increased order volumes and customer demands, making efficient order management a critical aspect of success. An Ecommerce OMS streamlines order processing, optimizes inventory management, and enhances the overall customer experience.

 Ecommerce Order Management System

By automating key processes and providing real-time insights, OMS empowers retailers to effectively manage high-demand sales days and capitalize on their sales opportunities. Embracing an Ecommerce OMS becomes a strategic imperative for retailers looking to stay competitive, deliver exceptional customer experiences, and maximize revenue during major ecommerce events.

Encouraging retailers to leverage the power of E Commerce OMS for seamless order management and success in sales events.

As retailers prepare for sales events, leveraging the power of an Ecommerce OMS can be a game-changer in achieving success. The benefits of automated order processing, centralized inventory management, and proactive customer communication can significantly impact order fulfillment and customer satisfaction. Retailers should consider Ginesys' Ecommerce OMS, a reliable and scalable solution, to streamline their sales event preparation and execution. By embracing Ginesys' OMS, retailers can optimize their operations, gain valuable data insights, and elevate their overall sales performance. Embracing Ecommerce OMS empowers retailers to deliver seamless order management and elevate their success during sales events, paving the way for sustained growth and long-term success in the competitive ecommerce landscape.

Retailers who understand the value of efficient order management and seamless customer experiences are better positioned to thrive in major ecommerce events and create lasting impressions on their customers. By embracing E Commerce OMS, retailers can seize opportunities, navigate challenges, and achieve remarkable results in sales events, solidifying their position as leaders in the industry.

The Ginesys OMS Advantage

At Ginesys, we understand the critical importance of efficient order management and seamless inventory control during major sales events. E-commerce OMS is designed to empower retailers with real-time inventory updates across multiple sales channels, ensuring accurate product availability information and preventing stockouts.

With Ginesys' OMS - Browntape, you can streamline order processing and fulfillment through its automation features, significantly reducing manual efforts and improving overall efficiency, especially during high-demand sales events.

Unlock the power of data-driven decisions with our OMS's robust analytics and reporting capabilities. Gain valuable insights into sales strategies, customer behavior, and operational metrics, enabling you to optimize your approach and drive business growth.

Choose the right E-commerce OMS provider and partner with Ginesys to excel in managing and maximizing sales opportunities during major sales events. Take charge of operational efficiency, customer satisfaction, and overall success in sales events and beyond.

Book a demo today and witness firsthand how Ginesys' E-commerce OMS can revolutionize your e-commerce strategy. Experience real-time inventory updates, efficient order processing, robust analytics, and exceptional customer support. Take your e-commerce business to new heights with Ginesys' E-commerce OMS!