customer loyalty

Modern Age Retail Marketing: Ginesys Customer Loyalty Management


Customers make decisions about where to spend their time, money, and effort every day. They might be business buyers between 9 to 5, but consumers the rest of the time. What customers experience at every phase of a buying cycle has the potential to create either repeat shoppers or frustrated consumers?

According to the Pareto Principle, 80% of our sales come from 20% of our customers. This means to keep customers returning, we need to help them remain loyal to our stores.

Customer loyalty programs are an important means for retailers and is intended to exactly deliver this —‘Satisfy the Customer’, ‘Acknowledge the Customer’, ‘Reward the Customer’, ‘Follow Up with the Customer ‘. Providing excellent customer service is a means to an end, but the intention should always come from the heart.

Ginesys has an inbuilt customer loyalty module as well as supporting outsourcing of other services like Analytics and Promotions via partners. Our current loyalty partner is Easyrewardz. We provide features like:

>Simple customer tagging

>Ability to use cards as well as mobiles

>Receive advances, deposits and make refunds

>Create different membership schemes

>Real-time redemption

>To know more about Ginesys loyalty program, visit

Raman sharma | December 26th, 2014
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