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The Power of the InsightX Data Lakehouse

• The Challenge

The Hidden Cost of Slow Reporting

Days → Minutes

MIS spends 70-80% of time preparing reports. Management waits days for answers. Decisions are delayed and reactive.

Inconsistent Data

Different numbers in different reports. Manual reconciliation. "Which file is correct?" discussions in every meeting.

Missed Opportunities

By the time insights arrive, the moment has passed. You can't act fast enough to capture market opportunities.

• The Solution

Quick insights.
Not Reports

InsightX introduces a fundamentally new way of understanding your retail business. Instead of waiting for static reports, you explore living data through reusable KPIs and flexible dimensions.

One metric. Multiple perspectives. Instant answers.

• A New Way to Think

Stop thinking in reports.
Start thinking in metrics.

Most analytics tools ask you to build a report every time you have a question. InsightX flips this model entirely — your metrics are always live, your dimensions are always flexible, and every question gets answered in the same place.

The old way

One report.
One question.

  • ✕ A new report is needed for every new question
  • ✕ Fixed layouts that can't adapt mid-analysis
  • ✕ MIS team builds it — management waits for it
  • ✕ Analysis lives in Excel, outside the platform
  • ✕ Insights depend on who wrote the report

"Can you pull me a report on that?"

→

The InsightX way

One metric.
Every answer.

  • ✓ Metrics like Net Sales or GMROI are always live — slice them by any dimension instantly
  • ✓ Explore by Zone, Category, Vendor, Date or Store — in any order, without rebuilding anything
  • ✓ Management explores directly — MIS focuses on exceptions and strategy
  • ✓ All analysis happens inside InsightX — no exports, no spreadsheets
  • ✓ Standardised, system-driven metrics — consistent for everyone, every time

"Let me check that right now."

• Capabilities

Powerful Analytics at Your Fingertips

Pre-defined Retail Metrics

Built-in KPIs for every business area: Orders, Revenue, Conversion, Returns, Efficiency, Markdown. No custom report building needed.

Smart Dimensions & Groups

Slice data by Country → Zone → State → City → Store instantly. Add Time Period, Category, Vendor, Channel with one click.

Multiple View Options

Switch between charts, AI insights, and tables instantly. Choose the view that answers your question fastest.

Instant Comparative Insights

See % Share, % Change, and absolute amounts simultaneously. Compare any time period with one click.

Drill Down to Detail

Start at summary level. Spot exceptions. Drill progressively into granular data. From insight to action in seconds.

Download When Needed

Export data only when absolutely necessary. Most analysis happens in-platform, eliminating Excel dependency.

• Built for Your Team

Every Role, One Platform

CXO

Strategic

Where should I invest, expand, or exit? One canvas shows growth, quality, and mix across regions and formats.

Strategic decisions are faster, fact-based, and confident

Retail Ops

Tactical

Which stores underperform and why? Identify issues by traffic, conversion, or execution. Take targeted action.

Ops teams act early and precisely, not reactively

Store Manager

Operational

What should I fix today to hit targets? Clear daily signals. Compare with similar stores. Execute better.

Better execution every day, not post-mortems

MIS / Analytics

Analytical

How do I enable faster decisions? Shift from report factory to insight partner. Focus on exceptions and strategy.

MIS becomes more valuable without increasing workload

• A New Way to Think

Stop thinking in reports.
Start thinking in metrics.

350+ Business questions
pre-built
 
0 Custom reports
required
 
 
 

Explore all questions → 

• Access & Security

The right data, for the right person, 
with one login.

InsightX gives every persona exactly what they need to see — and nothing they shouldn't. Backed by enterprise-grade access controls and seamless single sign-on across the entire Ginesys One ecosystem.

🔐

Persona-Based Access Controls

Each role in your organisation sees a tailored experience — the metrics, dimensions, and filters that are relevant to their decisions. Nothing more, nothing less.

  • Role-defined bundles — a Retail Head, Store Manager, and Merchandiser each get a pre-configured view built for their decisions
  • Row-level data security — store managers see only their assigned stores; regional heads see their cluster; the enterprise admin sees everything
  • Tailored filters and dimensions — each persona's exploration canvas reflects their actual scope of responsibility
  • Dynamic scoping — access updates automatically as roles and store assignments change
🔑

Single Sign-On Across Ginesys One

One login. Every product. InsightX is fully integrated into the Ginesys One authentication layer — so there are no separate credentials, no switching between portals, and no friction between your day-to-day tools and your analytics.

  • One set of credentials for InsightX, ERP, POS, Zwing, and OMS — no separate logins to manage
  • Jump from transaction to insight — move directly from your ERP or POS into InsightX without re-authenticating
  • Centralised user management — add, remove, or update access across the entire G1 suite from one place
  • Enterprise-grade security — SSO backed by SOC 2 Type-2 compliance and encrypted data in transit and at rest

• Real-World Example

See the Difference

"Revenue is up 8% this quarter, but margins haven't improved. Why?"

Without InsightX With InsightX
❌ CXO asks MIS for multiple reports
✔ CXO opens Retail → Revenue canvas
❌ Revenue, discounts, inventory, store performance come separately
✔ Instantly sees: Growth driven by discounted sales
❌ Takes days or weeks to get complete picture
✔ Drills by Zone → City → Store in seconds
❌ Decision delayed. Opportunity lost.
✔ Identifies structural issue. Decides action in same meeting.

• Why InsightX

Not another BI tool.
A decision platform built for retail.

Power BI and Tableau are powerful — but they're generic. They answer "what happened?" InsightX is built to answer "what should I do?" — with retail-specific metrics, top-down drill workflows, and an AI-ready foundation out of the box.

Traditional BI

Power BI, Tableau & generic tools

Built for analysts who build reports for others

Focus: What happened?
📊 Generic dashboards — you configure everything yourself
🔧 Retail metrics like Sell-Thru or GMROI require custom setup
👤 Requires a BI specialist to build and maintain reports
📂 Data must be extracted, modelled and connected manually
🤖 AI capabilities require additional configuration and cost

Powerful for data teams. Not built for retail decision-makers who need answers in the same meeting.

✦ InsightX

Built for retail decision intelligence

Built for business leaders who act on data every day

Focus: What should I do?
🏪 Retail-native canvas with pre-built metrics for every function
⚡ Net Sales, Sell-Thru, GMROI, Conversion — live, out of the box
🧭 Self-service exploration — no BI team required to answer a question
🔗 Connected directly to Ginesys ERP, POS, Zwing and OMS — zero setup
🤖 AI-ready foundation — natural language queries and recommendations built in

Designed so that a CXO, retail ops lead, or store manager can answer their own questions — without waiting for anyone.

• Seamless Integration

Works with Your Ginesys Ecosystem

ERP

Ginesys ERP

Business operations & inventory

POS

Ginesys POS

Store transactions & sales

Zwing

Zwing

Point-of-sale data

OMS

Ginesys OMS

Order management (Browntape)

➜
OMS