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Planned Replenishment – Why serious Retailers fret over it

Planned Replenishment – Why serious Retailers fret over it
Raman Sharma
November 12, 2014
Planned Replenishment – Why serious Retailers fret over it

Retail is synonymous to competition and the retailer who is well stocked to meet consumer demands, often has the last smile. It is though easier said than done to fine tune the balance between demand and supply. That’s why retailers are becoming increasingly serious with the aspect of planned goods replenishment.

Challenges that retailers face in goods replenishment

The retail value chain is infected with pitfalls, creating bottlenecks and slowing down operations. Even the most efficient retail operations face occasional hiccups which slows down the deliverables, resulting in prospective revenue loss. Some common challenges that modern day retailers face are:

>Wrong dispatch of goods

>Maintaining the balance between inter-seasonal and intra-seasonal dispatches

>Bridging the gap between lead times and sales quantities

>Limited flexibility in supply chain to counter fluctuating demand

>Wrong demand estimate

While manual error can not be always checked, procedures can be put into place to automate demand replenishment and ensure that retail stores are always ‘optimally’ stocked.

Importance of customer attitude mapping with demand maps

Customer attitude is what drives demand and it varies with demographic, location, occasions and income levels. Needless to say, one has to drill through huge amount of data to decipher the actual demands against specific parameters. For big level franchises, the task of mapping demand becomes even more complicated. Retailers thus are in the lookout for modules which will help them streamline product replenishment planning effectively. This is where automated demand maps come into play. A comprehensive demand map effectively answers the following questions in retail supply chain:

>What to produce/procure transfer?

>When to produce/procure transfer?

>Where/how to produce/procure/ transfer?

>Where to despatch the goods?

>How much to despatch the goods?

Easy data projection aids better decision making

Data clutter is nightmare for retail decision making and certainly one that needs simplification. Staying true to this philosophy, retail planning modules are adhering to simplistic interfaces and flexible maneuverability when it comes to deciphering decision pointers. In a revenue spinning retail market like India, ( predicted to be worth $ 950 BN by 2018) timely and accurate demand data is key to sustaining in the increasingly competitive market.

GINESYS has had an intimate relationship with Indian retail for the last fourteen years and that enables us to understand the pulse of Indian retail. Understanding the need for a comprehensive planning and replenishment platform, the developers of GINESYS are developing ADRENO – a planning and replenishment module for retail industry.

Inside Adreno – where demand and supply collate

The need for decision making flexibility is well answered by the core algorithm of Adreno. The mobile-friendly intuitive graphical presentations gives a retailer the birds-eye view of where the demand lies and at what frequency.

Flexible and automated Replenishment Planning from GINESYS provides:

>Dispatch system which takes into account the article-category, store plan and the latest sale trends.

>Parameter wise system that can handle the dispatches during the beginning and end of a season and seasonal changes.

>Flexible replenishment model enabled with a flexible algorithm which changes in tandem with demand map.

>Dynamic stock routing for real time stock manipulation.

>Graphical and mobile friendly demand maps for easy decision making

It is imperative to say the ADRENO takes into account historical data of the retail franchises to come to an well-informed conclusion. The result? A fully automated planning module which maps demand and initiates supply accordingly.

To know more about retail planning, visit:

Call GINESYS for a free consultation: +91-9654551109