Gift Cards and Coupon Transactions at POS boost 50-80%: Says Article

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ET has published an Article which highlights the changing trends in consumption of Coupons and Gift cards at the Retail Stores this festive season. A boost of 50-80% has been recorded at the retail stores which resembles the trend followed in West.

The article also stressed that the trend was followed by both corporate as well as domestic clients. The rise in demand for gift cards and vouchers reflect a change in the psyche of Indian consumers who are now willing to offer such vouchers instead of carrying physical gifts. The gift card culture also boost the sales of Retailers thus resulting win- win situation for all.

You can read the full article at the link mentioned below.

http://economictimes.indiatimes.com/news/news-by-industry/services/retail/customer-transactions-through-gift-cards-and-coupons-rise-significantly-during-festive-season/articleshow/28301688.cms

Jayavi bhandari | January 21st, 2014
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