Step-by-Step Guide to Myntra Onboarding for Fashion Retailers

Analysts project that India’s e-commerce fashion market will reach about $26.7 billion by 2025. Myntra, Flipkart’s flagship fashion marketplace, stands out with a nationwide customer base of over 40 million. In 2024, the platform reported a sharp rise in its Gen Z demographic, with users doubling to 16 million.

For apparel and lifestyle brands, listing on Myntra is a powerful way to reach a broad spectrum of fashion-conscious consumers, from urban millennials and Gen Z trendsetters to working professionals and value-driven family shoppers. However, onboarding on this platform involves multiple steps—from brand compliance to catalog and inventory management—that traditional retailers must tackle first.

In this guide, we’ll walk you through the entire Myntra onboarding journey. We’ll cover how to prepare your brand, set up a seller account, create great listings, manage fulfilment, run promotions, and use performance analytics.

We’ll also explain how using an omnichannel order management platform like Ginesys OMS can simplify the process by providing automated inventory synchronization and order reconciliation.

Gain full visibility into marketplace performance with unified sales dashboards and KPIs.

Why Fashion Brands Can’t Ignore Myntra

One of India’s leading fashion marketplaces, Myntra caters to a wide spectrum of shoppers ranging from Gen Z trendsetters and millennials to working professionals and fashion-forward families. The platform has built its reputation through exclusive brand collaborations and a thoughtfully curated product mix across apparel, footwear, accessories, and beauty.

For fashion retailers, not being present on the platform means leaving millions of highly targeted consumers untapped. Listing your brand here offers immediate access to India’s rapidly growing online fashion ecosystem, where everything from seasonal drops to everyday essentials can gain rapid visibility and traction.

Is Your Brand Ready to Sell on Myntra?

Before you dive into registration, make sure your business and products qualify for Myntra. Myntra only works with legally registered entities i.e. sole proprietorships, partnerships, LLPs or private limited companies (no individual sellers). You’ll need a valid GST registration certificate to comply with tax rules.

Next, check that your products fit Myntra’s categories: primarily apparel, footwear, bags, accessories, jewellery and beauty products. Myntra does not list electronics, groceries, or general home goods. Only fashion and lifestyle items are allowed.

Since Myntra emphasizes brand authenticity, you must also prove the right to sell each brand.

• If you’re the brand owner or manufacturer, keep your trademark registration certificate ready.
• If you’re a distributor or reseller, obtain an official No-Objection Certificate (NOC) or authorization letter from the brand owner. 

Simplify festive season fulfilment with warehouse-ready pick lists and courier integrations.

Setting Up Your Myntra Partner Account

Getting started on Myntra requires creating a seller account on their partner portal. Follow these steps:

Compliance Essentials: What Every Myntra Seller Must Know

Once your account is approved, you’ll enter a contractual relationship with Myntra. Carefully review the seller agreement and understand these key points:

• Commission & Fees: Myntra charges a commission on each sale. The exact rate depends on category and price band. Review the fee structure for your products so there are no surprises on payouts. The platform does not charge any upfront listing fees or deposits.
• Product Quality & Packaging: Myntra enforces strict quality standards. Only genuine, defect-free branded products should be sold. The platform conducts quality audits to ensure adherence. Apparel should be neatly ironed, labels visible, and product images must be accurate. Failure to meet these standards can lead to penalties or delisting.
• Performance Metrics: Myntra tracks seller performance closely. Key metrics include on-time dispatch rate, order defect rate (damages, cancellations), and return rate. Consistently missing performance targets like late shipping or high returns may result in warnings or suspension.
• Legal & Tax Compliance: Keep legal documents like GST registration and business licenses up to date. Issue accurate invoices and handle returns/refunds per platform policies. Non-compliance with tax or consumer laws can incur penalties.
• Payment Terms: Myntra transfers your sales proceeds after deducting commissions. Use the portal’s settlement reports to reconcile payments. Always match payout statements to your orders to catch discrepancies early.

Creating Catalogs That Convert on Myntra

To succeed on this platform, your product listings must meet high visual and content standards. Clear, professional images and detailed product information are essential for discoverability and conversions.

• Images: Use high-resolution, distraction-free photos on a white or light grey background. Apparel must show all required angles—front, side, and back—with proper lighting and no watermarks.
• Titles: Start with your brand name and product type (e.g., “Brand Men’s Slim-Fit Jeans”). Keep titles concise yet descriptive, using relevant keywords naturally.
• Descriptions: Highlight key features like fabric, fit, pattern, and care instructions in short, scannable bullet points.
• Attributes: Fill out all relevant fields, including colour variants, sizes, and material specs, to improve filter visibility and buyer confidence.

Strong, search-optimized listings not only improve rankings within Myntra’s platform but also build trust with shoppers, making your products easier to find and more likely to sell.

From Stock Sync to Delivery: Running Operations the Right Way

Once your Myntra account is live, streamlined inventory and fulfilment processes are essential for avoiding cancellations and maintaining seller performance. Be ready for high-volume periods: Myntra is known to process massive order spikes during sales, having once handled around 13,000 orders per minute in a festive peak.

• Real-Time Sync: Use an Order Management System (OMS) or integrated software to automatically update inventory across all channels after each sale.
• Fulfilment Plan: Choose between self-fulfilment, where you handle packing and shipping within Myntra’s timelines, or Fulfilment by Myntra (FBM), where bulk stock is stored at their warehouses and they manage dispatch.
• Packing Standards: Whether fulfilling orders yourself or through FBM, always follow the platform’s packaging requirements, including secure boxing and proper labelling, to reduce transit damage and protect your seller ratings.
• Buffer Stock: During major sale events, order volumes can spike drastically. Maintain buffer stock—typically 10–20% extra—for best-sellers to handle surges without disruption.
• Automation: Set up alerts for low stock, reorder thresholds, and dispatch SLAs. Automating these checks improves efficiency and helps meet platform expectations consistently.

Boost Your Visibility with Promotions and Ads

Simply listing your products isn’t enough; you need to actively drive visibility and conversions. Participate in major campaigns like the End-of-Reason Sale or festive events by offering discounts or vouchers.

Turn on Product Listing Ads (PLAs) for key products so they appear at the top of searches (charged per click). This improves visibility for new or underperforming items.

Go beyond ads by creating rich media content. Myntra Minis, which are short product videos, and influencer collaborations via Myntra Studio can showcase your products in styled, engaging formats, and increase click-through rates. 

To maximize reach, combine all available tactics: paid ads for visibility, content for engagement, and well-timed offers to attract deal-seeking shoppers.

Measure, Improve, Repeat: Using Myntra Analytics to Grow

Once you’re selling, keep a close eye on performance using Myntra’s analytics. The Partner Insights dashboard provides real-time metrics (orders, sales, traffic) so you can monitor how your products are doing. Look at trends in your key items – which colours or sizes are most popular, and which listings see high impressions but low conversions.

Download your Order Detail and Sales Revenue reports, as well as settlement and tax reports, from the seller portal. These show every transaction and the corresponding payout information. Reconcile this data against your accounts to ensure you were paid correctly.

Keep track of essential KPIs: conversion rate, return rate, and seller rating. If a product has many views but few buys, that flags an issue. A rising return rate might indicate a quality problem or a confusing description. 

By regularly reviewing these analytics, you can make data-driven improvements – for example, re-photograph or re-price a slow-mover, or double-stock a best-seller before a big sale.

Automate your Myntra order flow from checkout to dispatch with Ginesys’ integrated OMS.

Festive Wear to Flash Sales: Time Your Collections Right

The fashion industry is inherently seasonal, and Myntra’s calendar reflects that. Plan ahead for key shopping occasions and align your inventory and marketing to those trends. Myntra hosts large sales (like the End-of-Season or Festival sales) that can generate enormous order volumes. 

To handle these peaks, forecast demand carefully. Use past sales data (from Myntra or your own history) to predict which items will sell well. Pre-order enough stock for those high-demand products and automate inventory updates so you can adjust quickly in response to actual sales. 

Additionally, schedule promotions specifically for seasonally relevant items. For instance, offer a Diwali discount on ethnic wear or bundle deals on summer tees. By proactively syncing your launches and stock with Myntra’s sale events, you capitalize on the ready-made shopping traffic.

Power Your Myntra Operations with Ginesys

Ginesys is a retail-tech platform that provides an end-to-end ERP and order management system (OMS) designed to streamline operations across online marketplaces—including Myntra. For fashion retailers, managing inventory, catalogs, and orders manually can be complex and error prone. Ginesys automates and centralizes these processes to make selling on Myntra seamless.

• Real-Time Inventory Sync: Ginesys ensures automatic two-way syncing of inventory between your warehouse and Myntra, helping prevent overselling, stockouts, or listing downtime during high-demand periods.
• Catalog Management: Maintain a single source of truth for your product data. Ginesys lets you update product details—images, descriptions, prices, sizes—once and push them across Myntra and other marketplaces efficiently.
• Automated Order Lifecycle: Orders placed on Myntra are instantly pulled into the Ginesys system, routed to the right warehouse or store for fulfilment, and processed without the need to access multiple seller portals.
• Support for Myntra Fulfilment Models: Whether you self-fulfill or opt for Fulfilment by Myntra (FBM), Ginesys handles stock allocation, pick/pack lists, dispatch scheduling, and tracking updates—ensuring SLA compliance.
• Return and Tag Management: Ginesys supports Myntra’s tag-loop and return workflows, helping reduce errors, improve acceptance rates, and streamline reverse logistics.
• Integrated Reconciliation: All sales, fees, commissions, and payouts from Myntra are captured and matched against your books—saving hours of manual financial reconciliation.
• Courier & Tracking Integration: Shipping labels and tracking numbers are generated automatically within the system, and updates are synced with Myntra in real time.
• Omnichannel Support: If you sell across both offline stores and online platforms, Ginesys offers unified stock visibility, allowing you to allocate inventory more intelligently and avoid duplication or delays.
• Alerts and Analytics: Get actionable insights into order performance, inventory health, and sales trends. Low-stock alerts and real-time dashboards help optimize decisions ahead of major Myntra sales or seasonal demand spikes.

Power your Myntra presence with a retail-tech platform built for fashion brands at scale.

Selling on Myntra gives fashion retailers access to a fast-growing, style-conscious audience—but making the most of it requires more than just listing products. From brand readiness and catalog quality to inventory control, promotions, and analytics, every stage plays a role in driving growth. With the right systems in place, you can manage operations more efficiently and turn Myntra into a powerful retail channel. Book a demo with Ginesys today to see how we can simplify your journey and help you grow on India’s leading fashion marketplace.