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How to Boost Sales with Inventory Management Software


How to Boost Sales with Inventory Management Software
Inventory and Sales Management Software
June 26, 2023


As a product-based business, managing your inventory is crucial for your success. Without effective inventory management software, your sales team's ability to sell may be hindered, customers may lose trust in your brand, and your multichannel strategy may fall apart. That's why implementing sales and inventory management software can have a significant impact on your business's profitability.

The Complexity in Multichannel Inventory Management

This is especially true for multichannel businesses, as inventory management in these kinds of retail businesses is very tough. The additional complexity comes from the fact that inventory in multichannel businesses is spread across channels. Additionally each channel has its own way of working/ operating and its own time-period of sales and returns. This implies that you need to manage inventory differently across the channels but need to consolidate the views so that you can derive the actual benefit of selling on multiple channels. Without a consolidated view of inventory across multiple channels, it will lead to higher inventory holding cost for your business. 

With the right retail inventory management software, you'll have real-time insights into stock levels and pricing, enabling your sales team to close deals more effectively. Your customers will appreciate knowing exactly what's in stock and receiving their orders faster. Additionally, you'll be able to allocate your stock more effectively across different sales channels, boosting your business's overall performance.


Explore how Ginesys ERP can help solve problems of inventory management for trade, distribution and retail


This blog explores the role of sales and inventory management software in driving sales, improving customer satisfaction and enabling seamless multichannel retail. From reducing stock outs to improving demand forecasting and increasing data visibility, we'll explain how the right software can make all the difference to your business's success. 

How using the right software makes all the Difference

Consider this example. Lisa owns a beauty products omnichannel brand and sells her products through multiple channels: her physical store, an online store, social media platforms, and through local salons via consignment sales. 

However, she faces many challenges when it comes to managing her inventory. Her point-of-sale system and e-commerce software are not integrated with here purchasing and inventory management system, making it a struggle to keep track of her stock levels across all channels. This often leads to overselling products, resulting in canceled orders and unhappy customers. 

To make matters worse, Lisa doesn't have a clear picture of her inventory levels at any given point of time. This leads to stockouts and a loss of sales, as she is unable to fulfill customer orders promptly. 

To keep up with demand, Lisa has to manually update her inventory levels, which end up taking up a lot of her time and resources. She also faces challenges with managing her supply chain, having no visibility into her supplier’s inventory levels or lead times.

By implementing a dedicated sales and inventory management software solution, Lisa can streamline her inventory management processes and avoid overselling or stockouts. With real-time visibility into her inventory levels and supply chain, she can easily scale her production to match demand and avoid additional costs. She can also integrate her sales and inventory management system with other business software to create a more efficient and streamlined workflow. 

Why Inventory and Sales Management are Vital for Your Business

Inventory and Sales Management

Investing in the appropriate sales and inventory management software is essential for businesses to overcome common issues such as stockouts, overstocking, manual errors, and poor demand forecasting, which can lead to lost sales, dissatisfied customers, and higher operational expenses. By doing so, businesses can improve their sales and inventory management processes, resulting in increased profits.

Sales and inventory management are two critical aspects of a successful business operation. An effective sales and store inventory management software ensures that the right products are in the right place, at the right time, and in the right quantity. At the same time, sales management ensures that businesses are maximizing sales and profitability while delivering exceptional customer experience.

Managing retail inventory and sales can be challenging, and businesses face common issues that function as a barrier to their success. One of the most significant issues is having the right inventory levels. When businesses have too little stock, they risk stockouts and lost sales, leading to unsatisfied customers. On the other hand, having too much stock leads to increased carrying costs, which can cut into profits.

Another common challenge faced by businesses is managing multiple sales channels effectively. Selling through different channels, such as retail stores, e-commerce platforms, and marketplaces requires proper inventory and sales management to avoid stockouts and overselling.

Additionally, businesses need real-time visibility into their inventory levels to avoid stockouts and provide accurate delivery dates to customers. Poor inventory management can lead to delays in product delivery, leading to negative customer experiences. To overcome these challenges, businesses need a dedicated sales and retail inventory management software solution. The right Enterprise Resource Planning (ERP) software can provide businesses with real-time inventory visibility, automate inventory replenishment, and manage sales across multiple channels effectively.

Sales and inventory management are critical for the success of any business. The right ERP software solution can help businesses overcome common inventory and sales management issues, enabling them to deliver an exceptional customer experience while maximizing sales and profitability. 


Ginesys POS is the best POS as it combines robust inventory management with fast billing at stores.



The Role of ERP Software in Bolstering Sales


The Role of ERP Software in Bolstering Sales

An ERP software like Ginesys can help businesses in several ways, some of which are the following: 

  • Reduces Stockouts

    One of the most significant benefits of using ERP software is that it can help businesses avoid stockouts. By automating the sales and inventory management processes and providing real-time data on stock levels, businesses can optimize their inventory levels to avoid running out of stock. This can help them meet customer demands, improve customer satisfaction, and drive sales. 

  • Increases Customer Satisfaction Levels

    ERP software can help businesses provide better customer service by improving their order management processes. By automating order processing and tracking, businesses can provide customers with timely updates on their orders, ensuring they are happy with their purchase experience. Happy customers are more likely to become repeat customers, leading to increased sales and revenue.  

  • Enhances Data Visibility

    Retail ERP software can provide businesses with valuable data insights, such as inventory levels, sales reports, and customer feedback. This data can help businesses make informed decisions, including which products to stock, which promotions to run, and which customers to target. This can help businesses improve their sales strategies and drive profits.  

  • Reduces Lead Time

    ERP software can help businesses reduce their lead time from placing an order to receiving it from the supplier. By automating the purchase order process and providing real-time data on stock levels, businesses can place orders quickly and receive them on time. This can help them improve their supply chain efficiency, reduce operational costs, and drive sales.  

  • Minimises Human Errors

    Manual errors can occur when employees are handling data, such as product pricing or order processing, which can result in costly mistakes. However, ERP software automates these processes and provides real-time data, reducing the risk of manual errors and ensuring accuracy. 

    For example, if a business has multiple sales channels and product pricing varies across channels, it can be difficult for employees to keep track of the right product prices. With ERP software, the pricing information can be updated and synchronized across all channels in real-time, ensuring that customers are charged the correct price.

    Similarly, order processing can also be prone to errors, especially if it is done manually. With ERP software, orders can be automatically processed, and inventory levels updated in real-time, ensuring that customers receive the correct products and reduce the risk of stockouts. 

  • Improves demand forecasting

    ERP software can help businesses improve their demand forecasting by providing valuable data insights. By analyzing sales reports and customer feedback, businesses can predict which products are likely to sell well and adjust their inventory levels accordingly. This can help businesses optimize their inventory levels, reduce the risk of overstocking, and drive sales. 

  • Raising the Bar for Discounts and Promotions

    ERP software can help businesses run discounts and promotions more efficiently by automating the process and providing real-time data insights. By analyzing sales data and customer behavior, businesses can target specific customers with personalized discounts and promotions, improving their chances of making a sale. This can help businesses increase customer engagement, enhance customer loyalty and drive sales. 

  • Easy Integrations

    Easy integration helps eliminate the need for manual data entry and saves time by automating processes. For instance, when a customer places an order on a business's e-commerce platform, the ERP software can automatically update the inventory levels across all sales channels, such as the physical store, Amazon, and other online marketplaces.

    The real-time data provided by the ERP software also helps businesses make informed decisions and respond quickly to changes in demand. For example, if a product is selling faster than expected, the software can alert the business to replenish inventory levels or increase production to meet demand. This ensures that the business can keep up with demand and avoid stockouts, which can lead to dissatisfied customers.

    By automating processes and providing real-time data insights, businesses can focus on growing their sales and driving profits. This can be done by analyzing sales data to identify which products are selling well and which are not, and making strategic decisions to optimize the product mix.

    The ERP software can also provide reports on business performance, such as profit margins and return on investment (ROI), to help business owners make data-driven decisions and allocate resources more effectively.

    It can also provide your businesses with valuable sales insights and reports, such as sales trends, customer behavior, and product performance. By analyzing this data, businesses can make informed decisions about their sales strategies, such as which products to promote, which customers to target, and which channels to use. This can help businesses improve their sales performance, increase revenue, and drive profits. 

  • Facilitates smooth order management

    An ERP system can help businesses manage their orders more efficiently by automating order processing and tracking. By providing real-time data insights, businesses can keep track of their orders, from the point of sale to delivery. This can help them provide better customer service, improve customer satisfaction and drive sales more effectively. 

  • Multichannel Retail Made Easy

    ERP software like Ginesys can help businesses manage their multichannel retail operations, such as online sales, offline sales, and mobile sales. By integrating with different sales channels and providing real-time data insights, businesses can optimize their sales strategies and drive profits. 

Integrating all your channels—Omnichannel is the New Retail Mantra

The retail industry has undergone a massive transformation in recent years, with customers expecting a seamless shopping experience across multiple channels. Businesses that can provide an omnichannel experience, where customers can shop online, in-store, or on mobile, are more likely to succeed in today's retail environment. 

One example of a business that has successfully implemented an omnichannel strategy is Nykaa, an Indian beauty retailer. Nykaa has a strong online presence, with an e-commerce platform that allows customers to shop for their favorite beauty products from the comfort of their homes. However, they also have a strong offline presence, with over 70 retail stores across India. By integrating its online and offline channels seamlessly through ERP software, Nykaa has been able to provide a seamless shopping experience for its customers, leading to increased sales and revenue. 


Ginesys One OMS makes multichannel inventory management for ecommerce and D2C businesses easy.


The rise of omnichannel retail has transformed the way businesses interact with their customers. In the past, businesses could get away with offering a single sales channel, such as a brick-and-mortar store or an online store. However, as customer expectations have evolved, businesses have been forced to adapt and provide a seamless shopping experience across all channels.

To achieve this, they need to integrate all their sales channels, whether it’s a physical store, an online store, a mobile app, or a social media platform. With the right ERP software, they can manage their inventory, sales, and customer data across all channels, offering a consistent and personalized shopping experience for their customers.

Many businesses have successfully implemented omnichannel strategies and reaped its benefits. For instance, Sephora, a leading beauty retailer, integrated its online and in-store experiences by allowing customers to access their loyalty program, purchase history, and preferences across all channels. As a result, Sephora reported a 75% increase in loyalty program enrollment and a 17% increase in sales.

Another example is Starbucks, which has seamlessly integrated its mobile app, rewards program, and in-store experience. By doing so, Starbucks has seen a significant increase in its digital transactions, with mobile payments accounting for 41% of its U.S. sales. These examples demonstrate the importance of integrating all sales channels and the positive impact they can have on a business.

Enhance your sales with Ginesys

If you're a business owner looking to improve your sales and grow your profits, consider investing in Ginesys, an ERP software that can help you manage your inventory and sales operations efficiently. Ginesys’ ERP software is designed to help businesses manage their inventory and sales operations efficiently by automating processes and providing real-time data insights.

This can help businesses minimize manual data entry, reduce errors, and improve their overall efficiency. By integrating with other software and applications, including e-commerce platforms, point-of-sale systems, and accounting software Ginesys can provide a seamless experience for businesses looking to streamline their operations. These features allow businesses to streamline their operations and perform essential functions necessary for their daily activities.

This can help businesses improve their customer satisfaction, reduce costs, and drive profits. With features like real-time data insights, easy integrations, and multichannel retail solutions, Ginesys can help businesses optimize their sales strategies and drive profits.

Invest in the right ERP System

Investing in the right sales and store inventory management software is essential for businesses looking to grow sales and drive profits. An ERP system like Ginesys can help businesses overcome common retail inventory management challenges, such as stockouts, overstocking, manual errors, and poor demand forecasting. Optimize your sales strategies and enhance the customer experience with Ginesys. Get real-time insights, automate processes, and integrate with other software for seamless operations. Boost your business using Ginesys One today!



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