Tata CLiQ started in 2016 as a joint venture between the Tata Group and Trent Hypermarket. From the beginning, it chose a different route.
Most retail businesses have some form of analytics in place. The gap is rarely access to data; it is whether the analytics infrastructure actually reflects how retail works.
Somewhere in Mumbai, a Labrador is eating grain-free kibble that costs more per kilo than his owner's lunch. In Bangalore, a cat owner is comparing probiotic supplements on her phone at 11pm.
It is 9 AM Monday, the inbox has three report requests, a finance manager querying why last week's numbers differ from the dashboard, and a COO who needs a channel-wise sales summary before the 11
Retail expansion rarely fails in the showroom. It fails in the back office.
