Born between the mid-1990s and early 2010s, Gen Z has grown up with smartphones in their pockets, social media at their fingertips, and a world of information just one Google search away.

Imagine stepping into your store and instantly uncovering what’s working and what’s not — not through spreadsheets or endless reports, but through a dynamic, real-time narrative that shows what’s t

Retail has never stood still. From cash counters to credit cards, barcode scanners to mobile wallets—each wave of innovation has redrawn how we pay.

E-commerce returns are surging. Every time a customer hits "cancel order" or sends a package back, it costs more than just a sale.

India’s retail landscape is evolving—beyond the metro buzz, Tier 2 and Tier 3 cities are taking the lead. New malls rose where there were only bazaars. Local brands are scaling up.

Modern retailers sell through a dizzying array of channels – from brand-owned websites and physical stores to third-party marketplaces like Amazon, Flipkart and Myntra.