Retail expansion rarely fails in the showroom. It fails in the back office.

India's gift card market is projected to nearly

Here is a situation that plays out more often than most retail heads would like to admit. A brand opens its first franchise location in Jaipur. The franchisee already uses billing software.

Managing inventory at a single store is genuinely straightforward.

Every retail business that expands beyond its first cluster of stores eventually encounters the same problem.

Inventory distortion is one of the most persistent and underestimated challenges in retail.