E-commerce returns are surging. Every time a customer hits "cancel order" or sends a package back, it costs more than just a sale.

India’s retail landscape is evolving—beyond the metro buzz, Tier 2 and Tier 3 cities are taking the lead. New malls rose where there were only bazaars. Local brands are scaling up.

Modern retailers sell through a dizzying array of channels – from brand-owned websites and physical stores to third-party marketplaces like Amazon, Flipkart and Myntra.

The allure of selling across borders is undeniable. Platforms like Amazon and eBay dominate Western markets, while Shopee, Lazada, and Zalora lead in Southeast Asia.

As one of India’s leading e-commerce platforms, Flipkart provides sellers with access to a massive marketplace comprising millions of buyers across the country.

As of 2024, around 6 in 10 grocery reta