Recent trends show that many retailers and wholesalers in India are grappling with cash flow gaps and margin erosions because their financial reporting lags behind operations.

COGS (Cost of Goods Sold​)​ is the sum of all direct costs you incur to bring a product to the point of sale. Simply put, it’s the money you spend to buy or make the items you sell.

Customers today expect a seamless experience where they can browse, try, and purchase jewelry both online and in-store, which makes an omnichannel approach essential.

Sellers today operate across websites, marketplaces, physical stores, social media channels, and more.

Imagine this: It’s 7:42 AM.

Imagine a mid-sized D2C brand listing its latest smartwatch on both Flipkart and Amazon. During a flash sale, demand surges. Inventory sells out, but orders keep flooding in.