Imagine walking into a store and having the cashier already know the items you’ve browsed online or the preferences you’ve expressed through a customer app.
Direct-to-Consumer (D2C) brands have rapidly transformed the retail landscape, enabling companies to bypass traditional channels and establish direct relationships with customers.
Omnichannel in the context of ecommerce refers to a fully integrated approach to sales, where customers can interact with a brand or marketplace through multiple channels.
In fashion, footwear, bags, soft furnishings and similar brand manufacturing, where precision and efficiency are paramount, Enterprise Resource Planning (ERP)