Shoppers flit between online stores, apps, social media shops, and brick-and-mortar outlets and expect to find the same prices everywhere.

Imagine you're managing a retail business that stocks everything from high-end sneakers to organic skincare.

A decade ago, the Indian retail sector was a maze. Multiple state-level taxes, manual billing systems, and an overwhelming unorganized segment made operations sluggish and opaque.

Every scroll, tap, and cart abandonment tells a story. Customer interactions in ecommerce aren’t just data points—they’re the digital breadcrumbs of intent, emotion, and decision-making.

One bad order experience can turn a customer away for good. Imagine spending thousands on ads, only to lose hard-earned trust due to delayed or messy fulfillment.

Analysts project that India’s e-commerce fashion market will reach about $26.7 billion by 2025.