Think about the last time you bought a t-shirt, a kurta or a pair of sneakers. Did it come from a multi-brand store, or straight from the brand's own website, app or Instagram page?
Walk into almost any big mall in India today and you’ll spot them: bright, minimal stores packed with affordable cosmetics, home decor, stationery and everyday utility products.
How many sarees, kurtas and lehengas sit in your warehouse right now, and how many of those are already promised to an online order?
