Retailers have always faced the same core challenge: get the right product in front of the right shopper, with an experience that feels personal and seamless at every touchpoint.

On 4th May 2014, ZEE Business covered Ginesys on the solutions and the services in retail value chain.

Soumyadip Bhattacharya, Software Development Head of Ginesys highlighted the business

Customer loyalty has always been one of the strongest pillars of a successful retail business. While attracting new customers remains important, retaining existing ones is often far more valuable.

Imagine having all your products in four or five separate locations. Now imagine trying to get a product from each of those distribution centers to one location.

The apparel industry thrives on constant innovation and rapid changes in consumer preferences.

Retailer Magazine published an article on Importance of Business Intelligence in the Retail world.